Crafting your digital paw print
Professional social media should reflect the people, animals, and personality behind your practice. Compass Collars & Co. provides social media management created specifically for veterinary hospitals, combining reliable client education with the family-oriented content that helps your community feel connected to your team.
Each standard package includes content planning, caption writing, branded graphics, scheduling, and publishing to both Facebook and Instagram. Support for additional social media platforms may also be available based on the hospital’s needs.
Client outreach can also extend beyond social media to include clinic emails and text-message communications through hospital-approved software and communication systems, such as PetDesk, Otto, or similar platforms. Additional platforms and client outreach services are customized according to the hospital’s software, access, audience, communication goals, and requested scope.
Package options vary by monthly posting frequency and the type of imagery created for the content, allowing support to be tailored to the hospital’s goals, activity level, and individual needs.
Social Media & Client Outreach for Veterinary Practices
Veterinary teams have important information to share, but creating consistent content often falls behind the immediate demands of patient care and daily hospital operations. I personally manage each account and create content that helps practices educate clients, introduce their team, highlight services, share hospital updates, promote community involvement, and maintain a dependable online presence.
Content is tailored to the hospital’s voice, branding, services, species, and communication preferences. Educational topics are researched using reputable veterinary and professional sources, while hospital-specific posts may feature staff, patients, announcements, milestones, events, and other approved information supplied by the practice.
When additional communication support is requested, content may also be adapted for other social platforms, clinic emails, and text-message outreach through the hospital’s approved communication software. The goal is to provide consistent, accurate, and approachable communication without adding another ongoing responsibility to the hospital team.
Photography & Content Creation
Strong social media and marketing content should show the real people, animals, and spaces behind your veterinary practice. I provide on-site photography sessions designed specifically for veterinary hospitals and animal-related businesses, creating authentic imagery that reflects your team, services, facility, and personality.
Sessions may include staff headshots, staged team photographs, working and patient-interaction images, exterior and interior facility photography, and custom content for use across social media, websites, brochures, advertisements, and other marketing materials.
Each session is planned around the hospital’s size, goals, staff availability, and intended use of the photographs. To protect client privacy and keep scheduled sessions organized, clients and pet owners are not included in photography sessions. Animals featured in planned photographs must be staff-owned or clinic-owned pets.
My goal is to create natural, professional images that feel welcoming and genuine, not stiff, overly staged, or disconnected from the people and animals who make your practice unique.
Veterinary photography may be booked as a standalone service or added to a social media management package that includes custom hospital imagery.
Social Media Management Packages
Every veterinary hospital has different communication needs, goals, and levels of activity. I offer three monthly social media management packages, Core, Connect, and Impact, designed to provide dependable support while allowing each hospital to choose the posting frequency and content style that best fits its needs.
Every package includes content planning, caption writing, branded graphics, scheduling, and publishing to both Facebook and Instagram. Package recommendations and pricing are provided after discussing the hospital’s goals, available content, desired posting frequency, and additional services.
Core
Consistent, professional support for hospitals that want to maintain an active and dependable social media presence.
Includes:
• 8 posts per month
• Publishing to Facebook and Instagram, or two social media platforms
• Veterinary educational content
• Family-oriented hospital content
• Caption writing and branded graphics
• Stock imagery for general and educational posts
• Use of hospital-provided staff and patient imagery when available
• Monthly content planning, scheduling, and publishing
Best for hospitals that want reliable monthly content without a high posting frequency.
Connect
More frequent, customized content for hospitals that want a stronger and more recognizable social media presence.
Includes:
• 12 posts per month
• Publishing to Facebook and Instagram
• Veterinary educational content
• Family-oriented hospital content
• Caption writing and branded graphics
• Custom imagery created for each post topic
• Use of hospital-provided staff and patient imagery when available
• Monthly content planning, scheduling, and publishing
Best for hospitals that want more frequent posting and customized visuals that better reflect their brand.
Impact
High-frequency, customized content for hospitals that want a strong and consistently active social media presence.
Includes:
• 20 posts per month
• Publishing to Facebook and Instagram
• Veterinary educational content
• Family-oriented hospital content
• Caption writing and branded graphics
• Custom imagery created for each post topic
• Use of hospital-provided staff and patient imagery when available
• Monthly content planning, scheduling, and publishing
Best for active hospitals that have frequent updates, services, team features, educational topics, and community content to share.
Optional Add-On Services
Additional services may be added to a monthly social media management package as needed. Some services may also be requested as standalone projects. Pricing is based on the service, requested scope, turnaround time, editing requirements, travel, or advertising budget and will be quoted for approval before work begins.
ONGOING SUPPORT
Monthly Content Review & Approval
Review planned monthly content before it is scheduled. Includes one consolidated set of reasonable revisions submitted within the required review period.
Comment & Engagement Monitoring
Routine monitoring of public comments and basic engagement during business hours. Medical questions, emergencies, appointment requests, complaints, medication questions, and patient-specific concerns are directed back to the hospital.
Additional Platforms & Client Outreach
Content may be adapted for additional social media platforms, clinic emails, or text-message communication through hospital-approved systems such as PetDesk, Otto, or similar software.
ADDITIONAL CONTENT
Additional Standard Posts
Add individual posts beyond the number included in the hospital’s monthly package. Additional posts do not replace or reduce the regular monthly content.
Rush Content
Available for new content requiring completion or publication within 48 hours. Rush posts are additional content and do not count toward the monthly package total.
Sudden operational notices involving weather closures, phone outages, or power outages are not treated as paid rush content; however, immediate availability cannot be guaranteed.
Reels & Short-Form Video
Custom video content is available based on the footage provided, filming needs, video length, editing requirements, graphics, text, and travel when applicable.
CAMPAIGNS & CREATIVE SERVICES
Community Event Promotion
Custom content for community events, open houses, fundraisers, educational events, adoption events, and other hospital activities. Event details are collected through a separate information form.
Promotional Post Advertising
Paid Facebook and Instagram advertising is available for hiring, community outreach, new services, special offers, events, and other approved campaigns. Advertising spend is separate from the service fee and will not exceed the hospital’s authorized budget.
Standard promotional design requires at least seven days’ advance notice. Campaigns may run for up to eight weeks before additional service fees apply.
Partnership Packages
Hospitals combining social media management with other Compass Collars & Co. services may request a customized partnership package. Options may include educational brochures and handouts, website support, custom marketing materials, staff education, and other available services.
Ready to strengthen your hospital’s online presence?
Tell me about your veterinary hospital, current social media presence, and communication goals. After reviewing your inquiry, I will follow up by email with any necessary questions and recommend the package and optional services that best fit your hospital’s needs.