Crafting your digital paw print
Professional social media should reflect the people, animals, and personality behind your practice. Compass Collars & Co. provides social media management created specifically for veterinary hospitals, combining reliable client education with the family-oriented content that helps your community feel connected to your team.
Each standard package includes content planning, caption writing, branded graphics, scheduling, and publishing to both Facebook and Instagram. Support for additional social media platforms may also be available based on the hospital’s needs.
Client outreach can also extend beyond social media to include clinic emails and text-message communications through hospital-approved software and communication systems, such as PetDesk, Otto, or similar platforms. Additional platforms and client outreach services are customized according to the hospital’s software, access, audience, communication goals, and requested scope.
Package options vary by monthly posting frequency and the type of imagery created for the content, allowing support to be tailored to the hospital’s goals, activity level, and individual needs.
Social Media & Client Outreach for Veterinary Practices
Veterinary teams have important information to share, but creating consistent content often falls behind the immediate demands of patient care and daily hospital operations. I personally manage each account and create content that helps practices educate clients, introduce their team, highlight services, share hospital updates, promote community involvement, and maintain a dependable online presence.
Content is tailored to the hospital’s voice, branding, services, species, and communication preferences. Educational topics are researched using reputable veterinary and professional sources, while hospital-specific posts may feature staff, patients, announcements, milestones, events, and other approved information supplied by the practice.
When additional communication support is requested, content may also be adapted for other social platforms, clinic emails, and text-message outreach through the hospital’s approved communication software. The goal is to provide consistent, accurate, and approachable communication without adding another ongoing responsibility to the hospital team.
Photography
At Compass Collars & Co, I provide professional photography services designed specifically for veterinary clinics, animal professionals, and private clients. I am a one-woman operation, and every session is personally handled by me to ensure a consistent, thoughtful, and detail-oriented experience.
For veterinary clinics, I create staff headshots that help cultivate a welcoming, family-centered atmosphere, along with engaging social media content and website imagery that reflects the heart of your practice. My goal is to capture authentic, natural moments that showcase both your team and the environment you’ve built for your clients and their pets.
For private clients, I offer animal photography that highlights the unique personality, expression, and bond shared between people and their animals. Each session is tailored to feel natural, comfortable, and true to the animal in front of the lens.
From professional clinic branding imagery to heartfelt companion animal portraits, my work focuses on creating visuals that feel genuine, connected, and purpose-driven.
I specialize in creating standard or custom media solutions, including bespoke logos, eye-catching brochures, informative handouts, and more. Our reputation management services ensure your business maintains a positive and trustworthy image. Find relief knowing your brand is in expert hands.
Packages
My media management services are designed specifically for veterinary clinics and animal-focused businesses that need a professional, consistent, and trustworthy public presence without the stress of managing it internally.
I offer structured monthly packages that cover social media, branding consistency, client communication, and reputation support.
Basic Media Management
$750+/month
Designed for clinics that need consistent presence and professional upkeep without heavy content production.
Includes:
- Management of 1–2 platforms (Facebook included)
- 8–12 posts per month (clinic updates, education, engagement content)
- Caption writing + basic branding consistency
- Comment/message monitoring (business hours)
- Monthly performance overview
- Basic website updates (hours, staff changes, announcements)
Best for maintaining a clean, professional, and active online presence.
Premium Media Management
$1,550+/month
Designed for clinics that want growth, stronger engagement, and a more developed brand identity across platforms.
Includes everything in Basic, plus:
- 3–4 platforms managed (Facebook, Instagram, etc.)
- 12–20 posts per month
- Custom-branded graphics and educational content creation
- Strategic content planning and monthly content calendar
- Active engagement management (comments, messages, community interaction)
- Reputation monitoring and response support
- Expanded website content updates and optimization
- Priority support and faster turnaround for updates
Best for clinics looking to grow visibility, improve client trust, and strengthen their brand presence.
Custom Add Ons Services
Available for both packages or as standalone projects:
- Custom logos and brand identity design
- Client education brochures and handouts
- Business cards and printed clinic materials
- Social media campaign design (seasonal or promotional)
- Reputation management consulting
- Website content restructuring or refreshes
Custom projects are quoted based on scope and complexity.